On November 2 and 3, the IMC Conference will return to Johannesburg for its 5th annual conference in the City of Gold. The IMC Conference brings together top marketing brass and influencers and allows delegates to seek and find information pertinent to their marketing and communication strategies.

To be held at Vodaworld in Midrand, Everlytic, proud Silver Sponsor and workshop hosts, will be presenting the much acclaimed Benchmark Survey. The workshop offers insightful research findings on the state of email marketing in South Africa that distinguishes email as the ultimate digital communication channel. Everlytic carried out an analysis on over one billion emails that it sent out on behalf of its clients across multiple industries, providing insights into what people do with marketing emails when they receive them.

“We are delighted to partner with the IMC Conference. We have always enjoyed a successful showing at the event; we have had the opportunity to meet with like-minded marketing professionals. We look forward to presenting meaningful email and mobile marketing research that has a very real impact on marketing strategies for businesses,” says Vera Romano, Everlytic Marketing Manager.

Those attending the Johannesburg leg of the conference can also look forward to marketing and agency thought-leaders report on the current state of South Africa’s marketing nation and how to build a world-class marketing programme using consumer insights.

Visit IMCConference.com for more information on the conference.