Boost Engagement & Sales in Less Time with Message Personalisation

Personalised messaging improves the customer experience, increasing sales and retention… but trying to personalise your messages manually is inefficient and expensive. Automate it with Everlytic’s personalisation features.

Everlytic Growth Journey | Message Personaliser | Woman looking at an email on a mobile device

Personalisation Tags

Database Segmentation

Dynamic Content

Next-Level Personalisation

Everlytic Growth Journey | Message Personaliser | Personalisation Tags in the Builder with Email Preview

Customise Messaging with Personalisation Tags

Personalisation tags are little snippets of code that you can pull into your messages to personalise the content. For instance, you can greet recipients by name (the most common use of personalisation tags) or pull in data like account number, loyalty level, points balance, and more. If you have the data, you can pull it into your message with personalisation tags.

In Everlytic, you can use personalisation in any text that the recipient will see, like email subject lines, from names, and the body copy in messages you send via any channel – email, SMS, web push notifications, or even text-to-speech voice broadcasting.

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77%

of consumers have picked, recommended, or paid more for a personalised experience.

(Zoominfo)

72%

of consumers will only engage with personalised messaging.

(SmarterHQ)

63%

of consumers see personalisation as a standard of service.

(RedPoint Global)

Send Relevant Messages with Database Segmentation

Not all recipients want to receive the same content from you. The bigger your database and your business gets the less effective generic messaging becomes. This is where database segmentation is key. By using your recipient data to split your list into smaller groups of people with similar interests, you can create relevant messages for each group.

Everlytic’s database management tools make collecting, managing, and using your data to send relevant messaging super easy.

Features include:

Subscription forms: Collect the data you need to personalise your communications using our drag-and-drop subscription forms
Custom data fields: Gather data that’s specific to your organisation and use it in subscription forms, imports, filters, and for message personalisation
Contact tagging: Tag contacts with a keyword or phrase that can be harnessed to send communication to all people with the same tag.
Interest-based tagging: Use machine learning to track the email links recipients click and automatically tag them with an interest category aligned to the page content.
Database filters: Group lists into segments so you can send targeted communications, like interest-specific product catalogues or location-based deals.

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Customise One Email for Different Audiences Using Dynamic Content

Dynamic content makes database segmentation quicker to implement. It does this by enabling you to create different sections of content for different audiences within the same email, and program which audiences receive which sections based on their data. This saves you time on creating separate messages for each segment of your audience.

Apply dynamic content to:

Headings
Text
Images

Customise One Email for Different Audiences Using Dynamic Content

Apply dynamic content to:

Headings
Text
Images

Everlytic Growth Journey | Message Personaliser | Dynamic Content Example

Take Your Message Personalisation to the Next Level

Pre-Populated Forms

Directing people to a form from your email? Add personalisation to the email button, so the form that they link to is pre-populated with the data you already have on them.