We’ve just launched an exciting new feature: voice broadcasting. It’s a form of mass communication where you send a recorded audio file to a list of subscribers as a phone call. The phone rings, they answer, and your message plays directly in their ears; much like sending an SMS blast to your database, but with sound. Why use it? Here are 10 reasons:
- It’s Cost Effective
Voice broadcasting is affordable. With us, it’s much cheaper than the cost of a standard phone call and doesn’t need labour or equipment costs like a call centre would. Plus, the technology enables you to make many calls at once instead of one at a time.
- It’s Quick to Launch
Voice broadcasting allows you to contact a huge number of people quickly. All you need to do is import your database (if you haven’t already), type out the message you want transcribed by our text-to-speech tool (or upload your own pre-recorded audio file), and schedule the call. From there, our local servers handle the rest within minutes.
- It’s Convenient
Imagine sending thousands of voice messages at once without touching a phone. That’s voice broadcasting. There’s no special equipment required – just a computer and an internet connection.
- It’s Entirely Scalable
It doesn’t matter how big your database is – with voice broadcasting, you can call everyone on it in minutes.
- It Can Be Automated
Automation allows you to be more efficient and productive – and the same goes for automating your voice broadcasting. Pick a time that suits you and your clients, and the platform will do the calling for you.
- It’s More Personal
Voice broadcasting gives you extra room for personality. By adapting your tone of voice or adding in sound effects that can’t otherwise be communicated in writing, you can communicate things like humour, emphasis, and attitude. Plus, now everyone can get a call from the boss – like when we launched voice broadcasting to our clients (scroll down to listen to the message we sent them).
By segmenting your database into different groups or using our text-to-speech personalisation features, you can even customise your voice broadcasts for different people or segments of your audience.
- It’s Far Reaching
Voice broadcasting connects with people in a way that other messaging channels don’t – with sound. This enables you to connect with people who:
- Don’t have mobile data
- Don’t have a mobile phone
- Are illiterate
- Are visually impaired
- Speak different languages
- Aren’t tech-savvy
For connecting with communities who can’t access other text-based messaging, voice broadcasting is priceless.
- It’s Very Effective
When done well, at strategic times, or as an integrated part of the rest of your messaging strategy, voice broadcasting can have a stronger impact on the receivers. Professional voice actors, sound editing, and good scripts, for example, can be especially engaging.
- It’s High Quality
With the right sound recording and an ethical messaging strategy, voice broadcasting can help establish you as an industry leader of note. Plus, with our local servers, you get extra clear call quality.
- It’s Fully Trackable
With Everlytic’s advanced reporting tools, you can track every voice broadcast you send. The reports show you things like how many calls are made, answered, not answered, sent to voicemail, busy, cancelled, blocked, or failed.
Voice broadcasting is an appealing messaging channel no matter what industry you’re in. Use it on its own or as a part of your omni-channel messaging strategy today.
