3 Powerful Ways to Boost Your Bulk Email Campaigns

Bulk email is an increasingly popular communication tool, and the number of marketing emails sent daily is growing. This is because bulk email is a way to elevate your marketing game, especially when you use proven tactics to craft persuasive copy, build noteworthy campaigns, and track engagement to achieve your goals.

This is why we’re running a series of blogs on bulk email to share some pro tips that are useful whether you’re a newbie or old hand. The first blog in the series is our bulk email crash course, which gives you tangible insights into why there’s a fuss about bulk email, how to make an impact, how you can measure engagement, and some language tips to help you learn what it takes to create engaging copy.

The second blog in the series gives you practical housekeeping tactics to build and maintain a strong contact database. It gives you the how-to when it comes to building your database, guides you on the information you need to collect from contacts, shares benefits of managing your database, and explains the importance of list hygiene. We also describe why it’s essential to make it easy to unsubscribe from bulk emails.

Now, we’re delving into three ways you might not consider as your first choices when building your bulk email campaigns, but that are proven to give your campaigns a boost.

Have you ever completed an email and wondered whether a different version would perform better? The A/B split test tool takes the guess work out of your bulk email campaigns by helping you find out which version of your email your recipients prefer.

Essentially, A/B split tests enable you to create and send two slightly different versions of the same email to a small sample of your contacts.

You can then select whether you want to measure engagement by the number of opens or clicks and stipulate the length of the test duration. Once this predetermined time has passed, the email with the highest engagement rate will be sent to the rest of your database. It is therefore important to ensure you set your test to end at a time when it would be optimal for your audience to receive your email.

Analysing the detailed report of your A/B split test will help you understand what content your audience responds to best. You could test different subject lines, such as using emojis or asking a question versus using a statement. You could experiment with how you phrase your call to action, the shape and colour of your call-to-action buttons, email design, headlines, and images.

Want some insider scoop on what award-winning bulk emails look like? Your wish is our command! Check out how Hyper-Personalisation and Uncluttered Design Seal the Wins in You Mailed It Email Marketing Awards 2024.

If you’re in the bulk email game, it’s highly likely you want to create a strong relationship with your customers. A key way to do this is to remain at the front of their minds. You can do this by sending personalised response emails in a timely manner. There are two tools you can use to do this.

Autoresponders

As the name suggests, these emails function as automatic response emails that are triggered to be sent when a contact takes a specific action.

A good way to set this up is when contacts complete your subscription form to sign up to your newsletter. You can create a welcome message to confirm they have signed up successfully, remind them about your business, and share a welcome message or even a special offer.

A top tip is to include personalisation tags to make your recipients feel seen.

Workflows

You can create more sophisticated marketing automations by setting up workflows. These are communication journeys for email or SMS that you can customise to send automatically depending on the triggers you put in place. Instead of only one auto-response message, you can set up workflows to trigger a series of messages depending on the actions your recipients take.

Returning to our example of sending a new subscriber a welcome message, you could set up a series of messages to explain more about your business and offerings. If the recipient opened the initial welcome message, you could set up a trigger to send a second message in three days’ time with an explanation about your business. Two days later, you could send a discount offer for their first purchase.

However, if your recipients don’t open your first email after two days, you could trigger the discount message to send sooner to entice them to open your email and keep your business at the front of their minds.

Again, you can include personalisation to address each recipient individually.

There’s nothing quite like receiving a personalised message from a brand. Make sure you’re treating your customers as people and not numbers by learning more about personalisation and dynamic content.

There is a way you can maintain your audience’s attention and deepen your campaign strategy. It’s by redirecting your recipients from your email or SMS messages to a landing page. This is a dedicated web page that is static and on which you can include more information for recipients to learn about your business, offering, or event.

The benefit of diverting your clients’ attention from your email or SMS to a landing page is that you can focus their attention on your specific offer. It’s therefore important that your landing page is clear on what you are selling, has a streamlined focus centred on one promotion, and includes a call to action that’s easily accessible and descriptive on what you want interested recipients to do.

It’s also vital to ensure your landing page resembles and reinforces your branding, so your recipients can trust you and identify with the offer.

Landing pages are easy to promote by sharing the link on your email, SMS, or social media accounts, and they can give you valuable insights into how your recipients are receiving your offer, as you can view the engagement statistics. You can also create an A/B split test to ensure you publish the strongest landing page.

Consider adding a thank you page for when recipients answer your call to action.

Need some more pro tips? We share how you can effortlessly boost your lead generation with landing pages.

Bulk email campaigns can significantly boost your brand awareness, help you build trust with your recipients, and ultimately drive results. There are three ways you can do this. A/B split tests help you send the most engaging emails to your dataset, so you can drive results. Once you have your recipients’ attention, you want to keep them engaged and cement their trust of your brand. Autoresponders or workflows that help you to send personalised and automated messages in a timely manner will help keep your brand front of mind. You can further streamline your recipients’ attention by extending your campaign messaging on a dedicated landing page with a single call to action that will help you convert sales.