Everlytic’s You Mailed It Email Marketing Awards are Back!
Showcase your Most Impressive Marketing and Internal Mailers
Outstanding emails deserve recognition.. Ready to put yours in the spotlight?
We are excited to announce the return of our You Mailed It Email Marketing Awards! Going into the third year of our Awards, we’re eager to celebrate your best-performing email campaigns again. Enter today for your chance to win a memorable and fun team experience.
As South Africa’s most trusted digital messaging platform, we understand email remains the most powerful channel for effective brand communication. We also know crafting an impactful campaign is no small feat.
That’s exactly why we created the You Mailed It Email Marketing Awards – to honour the passion, ingenuity, and hard work that goes into your email campaigns..
You can win the esteemed You Mailed It title in two categories:
- Best Marketing Email
- Best Internal Email
Who Can Enter?
The competition is open to any business or organisation creating impactful email campaigns. Whether your audience is B2B, B2C, or your internal staff, you’re welcome to participate – even if you’re not an Everlytic client.
Enter your most effective marketing campaigns or newsletters in the Best Marketing Email category (B2B, B2C, or both).
Enter your exceptional internal communication in the Best Internal Email category. .
All emails must have been sent between 1 January and 31 December 2024. Entries close on 13 June 2025.
Why Should You Take the Time to Enter?
Entering the You Mailed It Email Marketing Awards allows you to highlight your best work and position your brand among industry leaders.
You have an opportunity to:
What You Could Win
Besides bragging rights, your team can win a Takealot voucher for 4 team members. Each voucher is valued at R3000.
Plus, new Everlytic customers will receive:
Why Should You Take the Time to Enter?
Entering the You Mailed It Email Marketing Awards allows you to highlight your best work and position your brand among industry leaders.
You have an opportunity to:
What You Could Win
Besides bragging rights, your team can win a Takealot voucher for 4 team members. Each voucher is valued at R3000.
Plus, new Everlytic customers will receive:
Judging Criteria
Your campaign(s) should meet these benchmarks:
Creative & Innovative
Impactful & Well-Designed
Relevant, Stellar Content
Functional & Accessible
Clear Objectives Achieved
Industry Benchmarks Surpassed
Meet Our Panel of Judges
Our experienced judges come from email marketing, branding, design, and behavioural communications backgrounds. They will professionally and objectively review your submissions.
Sara Dias de Deus
Torque
Sara is a people-first leader who believes that happy people are productive people. With a diverse background in PR, Marketing, Brand and Stakeholder Management, she brings a multi-faceted approach to change and growth. Known for aligning strategy and people, she fosters thriving, productive environments. Whether leading teams or streamlining operations, Sara drives positive impact. Sara is the COO and Head of Branding and Experience at Torque.
Sivu Matyila
Creative Group Head; Matte BLK
Sivu Matyila is a multi-award-winning creative with 12 years of experience delivering insight-driven campaigns across Fintech, Financial Services, and FMCG. As Creative Group Head at Matte BLK, he connects brands with emerging markets through strategic, transformative work. He’s led campaigns for major brands like Standard Bank, Vodacom, and SAB, and served as a 2025 AdForum PHNX Awards juror. Also a published author and thought leader, Sivu blends strategic clarity with creative ingenuity to drive impact and innovation.
Leigh Crymble
BreadCrumbs Linguistics
Leigh is the Head Behavioural Linguist of BreadCrumbs Linguistics. She specialises in behavioural communication – using language to persuade. As part of her work, she’s developed a new communications framework called Behavioural Linguistics to encourage decision-making across all industries, from retail to healthcare. This won her business “Best Behavioural Communications Consultancy” in 2023.
Wilene van Greunen
Everlytic
Wilene is the current Head of Client Services at Everlytic. With 14+ years of experience helping South Africa’s top brands grow, Wilene is passionate about customer success and long-term value creation. She’s deeply committed to empowering clients and building strong relationships across the enterprise lifecycle. By leveraging email to spark meaningful conversations and connections, she ensures every interaction delivers measurable impact – driving satisfaction, loyalty, and sustained business growth.
Hannes Esterhuizen
Hannes Esterhuizen is a seasoned marketing professional with 19 years of experience, specialising in digital strategy and innovation. As co-owner and Director of Sideways10Up, he leads a team dedicated to delivering cutting-edge marketing solutions, helping brands grow through data-driven insights and creative execution. With a Professional Diploma in Digital Marketing and a BSc in IT, Hannes combines technical expertise with strategic vision.
Sara Dias de Deus
Torque
Sara is a people-first leader who believes that happy people are productive people. With a diverse background in PR, Marketing, Brand and Stakeholder Management, she brings a multi-faceted approach to change and growth. Known for aligning strategy and people, she fosters thriving, productive environments. Whether leading teams or streamlining operations, Sara drives positive impact. Sara is the COO and Head of Branding and Experience at Torque.
Sivu Matyila
Creative Group Head; Matte BLK
Sivu Matyila is a multi-award-winning creative with 12 years of experience delivering insight-driven campaigns across Fintech, Financial Services, and FMCG. As Creative Group Head at Matte BLK, he connects brands with emerging markets through strategic, transformative work. He’s led campaigns for major brands like Standard Bank, Vodacom, and SAB, and served as a 2025 AdForum PHNX Awards juror. Also a published author and thought leader, Sivu blends strategic clarity with creative ingenuity to drive impact and innovation.
Leigh Crymble
BreadCrumbs Linguistics
Leigh is the Head Behavioural Linguist of BreadCrumbs Linguistics. She specialises in behavioural communication – using language to persuade. As part of her work, she’s developed a new communications framework called Behavioural Linguistics to encourage decision-making across all industries, from retail to healthcare. This won her business “Best Behavioural Communications Consultancy” in 2023.
Wilene van Greunen
Everlytic
Wilene is the current Head of Client Services at Everlytic. With 14+ years of experience helping South Africa’s top brands grow, Wilene is passionate about customer success and long-term value creation. She’s deeply committed to empowering clients and building strong relationships across the enterprise lifecycle. By leveraging email to spark meaningful conversations and connections, she ensures every interaction delivers measurable impact – driving satisfaction, loyalty, and sustained business growth.
Hannes Esterhuizen
Hannes Esterhuizen is a seasoned marketing professional with 19 years of experience, specialising in digital strategy and innovation. As co-owner and Director of Sideways10Up, he leads a team dedicated to delivering cutting-edge marketing solutions, helping brands grow through data-driven insights and creative execution. With a Professional Diploma in Digital Marketing and a BSc in IT, Hannes combines technical expertise with strategic vision.
How to Enter
Ensure your submission meets the required entry criteria by completing the form below.
Click here to view the competition rules and Ts & Cs here.
Submit Your Entry Here
Only entries meeting all the entry criteria will be eligible and the judges’ decision is final.
View competition rules and T&Cs here.
Need help optimising your emails before you enter?
For support at every step of your email campaign journey, download our new guide, Crafting Impactful Emails: A Marketer’s Playbook for Success.
