Research has shown that banner ads no longer seem to work. This might come as a surprise since banner ads have always drawn a huge amount of investment [...]
Everlytic’s Managing Director, Walter Penfold, presented “The email and SMS marketing juggernaut” at the Integrated Marketing Communication Conference (IMC) this month.
This year the Integrated Marketing Communication Conference (IMC Conference) makes its way to Johannesburg.
Email marketing offers many personalisation options, yet not all brands are leveraging this functionality to...
We’re fast approaching the holiday season, which means consumers will be on the lookout for as many deals as possible. It’s the perfect time to time to maximise your...
How clean is your email database? Have you ever considered cleaning it up to make sure you’re interacting with active subscribers?
Email marketing in South Africa has been around for many years. Yet we barely have any local standards to compare our campaigns to.
Longstanding promotional products expo, Markex makes its 30th appearance this year, introducing a conference component to run alongside the exhibition.
Wouldn’t it be great to know what immediately attracts the attention of a reader to an email or website.
Have you ever opened up an email only to delete it before you even register what it’s about? Well you’re not the only one.
Research by Marketing Sherpa proved that B2B mailing lists shrink at rate of 22.5% annually.
It’s no secret: If you’re sending email marketing campaigns, you need to have a strategy in place to ensure your campaigns are successful.
The size of an email is not something we are always conscious of. The only time we stop to consider the email size is when we have to upload an attachment.
In the first part of our Google Analytics series, we discussed Vanity URLs (URL paths), what they are, how they can be used and the benefits of using them.
Every company wants their marketing campaigns to be successful, to learn from those marketing campaigns and to create more successful campaigns.
Everyone has heard of a URL, and if you are reading this article you have definitely seen one. URL is short for Universal Resource Locator but in simple terms, it’s a web address; the most popular one is www.google.com.
The 29th edition of Markex, one of South Africa’s largest and most important marketing promotions events, takes place from 6 – 7 July, 2016 at the Sandton Convention Centre.
Everlytic is a corporate sponsor of The Future of Media Conference 2016, taking place on July 21 at the Sandton Convention Centre.
It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.
Publicity is a necessity for any business to thrive. It is no wonder that businesses remind customers who they are and what they offer. A subscription form is one way you can make your customers feel informed and let them know you’re taking interest in them.
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