Email Lacking in Sex Appeal But Long On Practicality
Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel?
21
04, 2016
13
04, 2016
Smartwatch – Trick or Trend
Considering how we, at Everlytic, are always looking at the best way to make email communication effective. We took a look at the next technological trend, smartwatches, and tested how they receive emails. The conclusion? Not so well.
31
03, 2016
The Non-Impact of Gmail’s Tabbed Inbox
You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.
15
03, 2016
I Want To Start Using Email Marketing, But How?
Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.
7
03, 2016
Father of Email Passes Away
Famed for pioneering the first networked messaging software that allowed users to send mail files to recipient computers, Tomlinson’s SNDMSG made history with the first email sent in 1971.
26
02, 2016
Where Has My Airtime Gone?
With the growing data usage demanded by social media, cellular phone apps, and the more esoteric usage by apps such as the iTunes Store or Google Play Store, it’s no wonder most customers wonder...
9
02, 2016
Email Campaigns
Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.
2
02, 2016
Vox Telecom extends digital portfolio with Everlytic acquisition
Vox Telecom, an end-to-end technology provider, has concluded a deal that makes it the majority stakeholder in enterprise level cloud tech company, Everlytic.
19
01, 2016
In the Beginning: Bulk Email
When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.
14
12, 2015
Email List Growth Made Easy
Would you like to capture new readers and sign ups directly into your mailing lists from your Facebook page?
1
12, 2015
The Cloud: Everybody is Doing It
Companies big and small are currently seen migrating their digital marketing efforts and lead nurturing software to a cloud-based platform.
25
11, 2015
Email On Mobile – The Proof Is In The Stats
I can sense some rolling of the eyes, and the grunting of “Not this argument again!”
17
11, 2015
Things get prickly at Everlytic
You’ve heard and read the story….’It started in a bar in Fitzroy in 2004, two mates talking about the fashion trends that hadn’t returned…and the moustache was one…’
26
10, 2015
Catch Everlytic at IMC
On November 2 and 3, the IMC Conference will return to Johannesburg for its 5th annual conference in the City of Gold.
21
10, 2015
Keep Out of The ‘Digital Trash’
First there was Gmail’s *tabbed inbox layout that marketers had to contend with and now, Gmail has introduced its new ‘Block’ functionality.
20
10, 2015
A Faster, Open Mobile Web
Smartphones and tablets have revolutionised the way we access information, and today people consume a tremendous amount of news on their phones.
19
10, 2015
Email Targeting and Segmentation
Instead of sending communications to everyone on your list, you can refine your strategy to send content that suits your user’s needs.
16
10, 2015
Gear up for POPI
If recent media reports are anything to go by, the subject of POPI is again in the limelight, with reports indicating that the full Act will come into effect by the end of the year.
29
09, 2015
(Re)Think Mobile
The verdict has long been in, mobile penetration in Africa, and yes more specifically, South Africa is at its high tide.
2
09, 2015
Everlytic makes it to the top 10
Leading South African email and digital communications solution provider, Everlytic, has been named as one of the top 10 finalists of the 2015 PwC Vision to Reality Awards Competition.
