The 29th edition of Markex, one of South Africa’s largest and most important marketing promotions events, takes place from 6 – 7 July, 2016 at the Sandton Convention Centre.
Everlytic is a corporate sponsor of The Future of Media Conference 2016, taking place on July 21 at the Sandton Convention Centre.
It’s not really that much of a secret. Applied knowledge goes a long way with almost anything. In this case, applied knowledge is what makes the difference between a good click rate and a great one.
Publicity is a necessity for any business to thrive. It is no wonder that businesses remind customers who they are and what they offer. A subscription form is one way you can make your customers feel informed and let them know you’re taking interest in them.
Given that email is cheap, near-ubiquitous and the world’s default tool for business communication, why is relatively little attention seemingly given to it as a marketing channel?
Considering how we, at Everlytic, are always looking at the best way to make email communication effective. We took a look at the next technological trend, smartwatches, and tested how they receive emails. The conclusion? Not so well.
You may remember back in 2013 there was a big scare in the email marketing industry. People were really worried that a new feature in Gmail would mean the end of email marketing.
Figuring out how to start your first email marketing campaign can be intimidating. There is a lot of information out there about what to do, and some of it can be confusing and contradictory.
Famed for pioneering the first networked messaging software that allowed users to send mail files to recipient computers, Tomlinson’s SNDMSG made history with the first email sent in 1971.
With the growing data usage demanded by social media, cellular phone apps, and the more esoteric usage by apps such as the iTunes Store or Google Play Store, it’s no wonder most customers wonder...
Email marketing is a great way to communicate with your audience. And we’re not just saying that because it’s what we do. Email marketing on its own is great; simple, quick, and cost effective.
Vox Telecom, an end-to-end technology provider, has concluded a deal that makes it the majority stakeholder in enterprise level cloud tech company, Everlytic.
When you think of bulk email, the first thing that comes to mind is probably a bald guy sitting in a basement sending adverts for pills to millions of unsuspecting inboxes.
Would you like to capture new readers and sign ups directly into your mailing lists from your Facebook page?
Companies big and small are currently seen migrating their digital marketing efforts and lead nurturing software to a cloud-based platform.
I can sense some rolling of the eyes, and the grunting of “Not this argument again!”
You’ve heard and read the story….’It started in a bar in Fitzroy in 2004, two mates talking about the fashion trends that hadn’t returned…and the moustache was one…’
On November 2 and 3, the IMC Conference will return to Johannesburg for its 5th annual conference in the City of Gold.
First there was Gmail’s *tabbed inbox layout that marketers had to contend with and now, Gmail has introduced its new ‘Block’ functionality.
Smartphones and tablets have revolutionised the way we access information, and today people consume a tremendous amount of news on their phones.
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