Leading South African email and digital communications solution provider, Everlytic, has been named as one of the Top 20 finalists of the 2015 PwC Vision to Reality Awards Competition.
On August 3 and 4, marketers are set to hit the Mother City as the IMC Conference returns to Cape Town for a fifth time.
Everlytic this year showed its support for Mandela Day by joining the Stop Hunger Now Southern Africa Million Meal Challenge.
Now in its 28th year, Markex takes place from 2 – 4 June, 2015 at the Sandton Convention Centre. The marketing, promotions and events expo gives companies the opportunity to showcase industry innovations and solutions to over 10 000 visitors over the course of three days.
What do 170 marketers and Everlytic have in common? Well, the simple answer to this is email, and more specifically how South Africans interact with marketing emails.
In recognition of the innovative ideas that have changed the business world and the forward thinkers behind them, FNB Business, in partnership with Endeavor South Africa, on June 4 hosted the Business Innovation Awards 2015.
Everlytic’s Co-founder and Chief Technical Officer, Sam Hutchison, could be the one in 2015.
To start off the new year we went on the hunt for some real “learning” nuggets from 2014, and we wanted to know Which clients had achieved exceptional success from their 2014 mailers based on two key metrics:
Global Entrepreneurship Week (GEW) is the world’s largest celebration of innovators, job creators and startups. Every November, during one week, GEW organises global activities for startups and entrepreneurs.
FirstRand’s Vumela Enterprise Development Fund has made its 6th investment in online software company, Prefix Technologies, a move which could create over 120 new jobs and enable Prefix to expand in South Africa and other emerging markets.
Every year, marketers, advertisers and communications specialists converge at The Nedbank Digital Edge Live, a forum for debate around digital marketing. Now in its 5th year
Tech4Africa, the premier mobile, web & emerging technology event in Africa will be taking place in Nairobi, at Strathmore iLab & Business School on July 3.
On Friday our Top Tip #4 was released, “Thoroughly research your target audience to establish an optimal sending time to send out your campaigns.”
by Vera RomanoIn a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment.
According to Reality Check 2013, a research paper released by Cisco and World Wide Worx, 50% of South African businesses, big and small, are taking advantage of cloud software.
Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign.
Building relationships with potential customers is essential for lead generation and lead nurturing.
Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.
Email Marketing Automation is currently a popular technology with marketers and businesses alike. It allows you to nurture leads through automated email campaigns to engage customers and take marketing to the next level.
The Protection of Personal Information Act of 2013 was passed and signed into law this past November. When the Consumer Protection Act was passed in 2011, many debated when it would be POPI’s turn.
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