(Re)Think Mobile
The verdict has long been in, mobile penetration in Africa, and yes more specifically, South Africa is at its high tide.
29
09, 2015
2
09, 2015
Everlytic makes it to the top 10
Leading South African email and digital communications solution provider, Everlytic, has been named as one of the top 10 finalists of the 2015 PwC Vision to Reality Awards Competition.
18
08, 2015
Everlytic nominated for PwC Vision to Reality Awards Competition
Leading South African email and digital communications solution provider, Everlytic, has been named as one of the Top 20 finalists of the 2015 PwC Vision to Reality Awards Competition.
27
07, 2015
Everlytic to present leading-edge email marketing research at IMC
On August 3 and 4, marketers are set to hit the Mother City as the IMC Conference returns to Cape Town for a fifth time.
27
07, 2015
Everlytic joins the Mandela Day Million Meal Challenge
Everlytic this year showed its support for Mandela Day by joining the Stop Hunger Now Southern Africa Million Meal Challenge.
27
07, 2015
Everlytic to present expert email content at Markex
Now in its 28th year, Markex takes place from 2 – 4 June, 2015 at the Sandton Convention Centre. The marketing, promotions and events expo gives companies the opportunity to showcase industry innovations and solutions to over 10 000 visitors over the course of three days.
27
07, 2015
Everlytic inspires
What do 170 marketers and Everlytic have in common? Well, the simple answer to this is email, and more specifically how South Africans interact with marketing emails.
27
07, 2015
Sam amongst the best in SA
In recognition of the innovative ideas that have changed the business world and the forward thinkers behind them, FNB Business, in partnership with Endeavor South Africa, on June 4 hosted the Business Innovation Awards 2015.
27
07, 2015
Sam could be the one
Everlytic’s Co-founder and Chief Technical Officer, Sam Hutchison, could be the one in 2015.
27
07, 2015
Guide to best performing emails
To start off the new year we went on the hunt for some real “learning” nuggets from 2014, and we wanted to know Which clients had achieved exceptional success from their 2014 mailers based on two key metrics:
27
07, 2015
Everlytic part of Global Entrepreneurship Week
Global Entrepreneurship Week (GEW) is the world’s largest celebration of innovators, job creators and startups. Every November, during one week, GEW organises global activities for startups and entrepreneurs.
24
07, 2015
An innovative bank invests in an innovative company
FirstRand’s Vumela Enterprise Development Fund has made its 6th investment in online software company, Prefix Technologies, a move which could create over 120 new jobs and enable Prefix to expand in South Africa and other emerging markets.
24
07, 2015
Everlytic joins The Digital Edge Live 2013 as a sponsor of Martin Coady
Every year, marketers, advertisers and communications specialists converge at The Nedbank Digital Edge Live, a forum for debate around digital marketing. Now in its 5th year
24
07, 2015
Tales from the Trenches: Taking Everlytic to market
Tech4Africa, the premier mobile, web & emerging technology event in Africa will be taking place in Nairobi, at Strathmore iLab & Business School on July 3.
24
07, 2015
How to research your target audience to establish an optimal sending time
On Friday our Top Tip #4 was released, “Thoroughly research your target audience to establish an optimal sending time to send out your campaigns.”
24
07, 2015
The Principle of AIDA: So what are we Marketer’s to do?
by Vera Romano In a bid to be more like a storyteller (another thing us marketers are often told to be in these new “we need content” times) let me give it a bash by telling you about my recent light bulb moment.
24
07, 2015
The Benefits of Marketing Cloud Software
According to Reality Check 2013, a research paper released by Cisco and World Wide Worx, 50% of South African businesses, big and small, are taking advantage of cloud software.
24
07, 2015
3 Steps to a Successful Inbound Campaign
Inbound marketing tracks the consumer through three phases: to find your target, to ensure that they convert (or take an action on your message) and then finally to analyse the success of your message or campaign.
24
07, 2015
Building Rich Customer Relationships
Building relationships with potential customers is essential for lead generation and lead nurturing.
24
07, 2015
SMS on Bounce
Keeping your database up to date can be a mammoth task, especially when you have so many bounces. If your bounce rate continues on the incline, it may affect your database reputation, which in turn could affect your deliverability.
