Why Your Business Needs Transactional Email & SMS
Transactional email & SMS are powerful tools for boosting customer retention, but what are they & why are they key to keeping customers happy and engaged?
13
04, 2023
6
03, 2023
[Infographic] What Shifted in Email Marketing Since We Went ‘Back to Normal’?
Everlytic's 2022 benchmarks report analysed email engagement data from 10+ billion emails to reveal shifts in email marketing since 2020. See the infographic.
1
03, 2023
Discovery Vitality ‘Nails’ it in Everlytic’s ‘You Mailed It’ Email Marketing Awards
Discovery Vitality has taken the crown in Everlytic’s inaugural ‘You Mailed It’ Email Marketing Awards. Here’s why they won & the prizes they’re taking home.
3
02, 2023
Master These 7 Bulk Email Types to Improve Subscriber Engagement
Build a powerful email strategy with a handful of proven bulk email types. Learn what they are and how to use them effectively.
25
01, 2023
5 Bulk Email Marketing Mistakes & How to Avoid Them
These five everyday mistakes could be sabotaging your bulk email marketing success. Learn what they are and how you can avoid them in your emails.
20
01, 2023
5 Proven Ways to Improve Deliverability on Your Bulk Emails
Learn how to improve bulk email deliverability with these 5 message-enhancing techniques, so you can get more value from this trusted channel.
18
01, 2023
Your 9 Favourite Pieces of Everlytic Content from 2022
Another year has passed, but Everlytic has left a whole lot of valuable online content for you to learn from. Here are our top 9 pieces of content from 2022.
12
01, 2023
A Deep Dive into Bulk Email Marketing
It’s easy to assume that there’s not much to doing bulk email effectively. But like the car you drive, bulk email needs some attention to consistently give you the ROI you’re looking for. Learn more.
7
12, 2022
Video: Thanks from Everlytic for a Great 2022!
Every year brings new challenges and 2022 has been no different. In classic year-end fashion, here’s a fun video to say thanks from Everlytic.
24
11, 2022
Is Marketing Automation Worth the Effort? Studies Say Absolutely!
Sales & marketing automation has potent potential in any business. But many still find it overwhelming. Is it worth figuring out? Here’s what the research says…
18
11, 2022
Boost Productivity & Returns with Marketing Automation
Use marketing automation to send strategic, functional messaging that boosts productivity, returns & retention with a stronger customer experience.
4
11, 2022
The Marketing Automation Handbook for Optimised Campaigns
Marketing automation is the next level of scaling and optimising your marketing campaigns. Ready to get started? Here’s what you need to know…
28
10, 2022
[Infographic] Email Insights for Your Black Friday Campaigns
This year, we crunched data from millions of ecommerce emails sent from the Everlytic platform between 2019 and 2021, to identify trends that you can use.
27
10, 2022
Streamline Digital Comms & Stay Competitive as a Business & Residential Security Firm
Business and residential security firms in SA can become more competitive by streamlining their digital comms. Get 5 steps for boosting your digital strategy.
28
09, 2022
5 Data Compliance Traps to Avoid in SMS Marketing
In this blog post, we’ll look at common data compliance pitfalls marketers land in when using SMS incorrectly and point out how to prevent this from happening.
28
09, 2022
Does Image Prefetching Hurt Engagement Tracking on Gmail? Some Answers.
Image prefetching happens when a Gmail user opens an email under specific conditions and the platform serves them images contained in the email. Learn more.
22
09, 2022
7 Ways to Stay Out of Android’s SMS Spam Folder
Spam folders used to be unique to email marketing, but SMSs have started landing in them too. So, what can marketers do to avoid SMS spam folders? Let’s find out.
20
09, 2022
How to Use Choice Architecture to Nudge Action in Marketing
What is behavioural linguistics? Learn about its scientific influences, like nudge theory & choice architecture, & how you can apply them in your marketing.
31
08, 2022
Simplify Message Personalisation, Grow Your Marketing Skills & Get More Business
Ready to create more engaging client experiences that boost sales, brand reputation & retention? Here’s what you need to know about message personalisation.
15
08, 2022
How to Improve Your Customer Experience with Contact Tagging
Contact tagging segments your database so you can send relevant communications and improve the customer experience. Here’s how to use them.
