Content Marketing Strategy:
How to Maximise Your Digital Content to Grow Your Business
Content Marketing Strategy:
How to Maximise Your Digital Content to Grow Your Business
Traditional marketing can only get your business so far. To really capture your audience’s interest and trust, nothing works as well as content marketing; and that’s something that needs intelligent strategy and planning to work well.
In this completely free six-week white paper email series, we’ll discuss the process of planning, developing, and executing a smart content marketing strategy for your business.
Sign up for the full email series now:
Traditional marketing can only get your business so far. To really capture your audience’s interest and trust, nothing works as well as content marketing; and that’s something that needs intelligent strategy and planning to work well.
In this completely free six-week white paper email series, we’ll discuss the process of planning, developing, and executing a smart content marketing strategy for your business.
Sign up for the full email series now:
Traditional marketing can only get your business so far. To really capture your audience’s interest and trust, nothing works as well as content marketing; and that’s something that needs intelligent strategy and planning to work well.
In this completely free six-week white paper email series, we’ll discuss the process of planning, developing, and executing a smart content marketing strategy for your business.
Sign up for the full email series now:
Here’s a breakdown of what’s covered:
Each of these mini white papers will be available for individual download as they’re released.
Week 1: The Content Strategy Lifecycle
What content marketing is, what it isn’t, and the 7-step Content Marketing Lifecycle that you should follow for every campaign.
Week 2: Pre-Plan Your Content Marketing Strategy
How to define what you want out of your content strategy, find its purpose, research your target audience, and create client personas for better targeting.
Week 3: Assemble Your Content Marketing Strategy
How to use the RACE Planning Framework and the theory of Google’s Micro-Moments to create mobile-first customer journeys that tie into the sales funnel.
Week 4: Compile Your Content & Mobilise Your Channels
How the different sharing channels can work together in an integrated campaign and how to approach your content formats to stand out from your competitors.
Week 5: Launch & Analyse Your Content Plan
How to structure your content workflow, assign roles and responsibilities, and analyse campaign performance using consumption, retention, lead, and sales metrics.
Week 6: Bookmark the Master White Paper
In this final mailer, you’ll get all five parts compiled into one master white paper that you can download or bookmark in your browser for future reference.
Here’s a breakdown of what’s covered:
Each of these mini white papers will be available for individual download as they’re released.
Week 1: The Content Strategy Lifecycle
What content marketing is, what it isn’t, and the 7-step Content Marketing Lifecycle that you should follow for every campaign.
Week 2: Pre-Plan Your Content Marketing Strategy
How to define what you want out of your content strategy, find its purpose, research your target audience, and create client personas for better targeting.
Week 3: Assemble Your Content Marketing Strategy
How to use the RACE Planning Framework and the theory of Google’s Micro-Moments to create mobile-first customer journeys that tie into the sales funnel.
Week 4: Compile Your Content & Mobilise Your Channels
How the different sharing channels can work together in an integrated campaign and how to approach your content formats to stand out from your competitors.
Week 5: Launch & Analyse Your Content Plan
How to structure your content workflow, assign roles and responsibilities, and analyse campaign performance using consumption, retention, lead, and sales metrics.
Week 6: Bookmark the Master White Paper
In this final mailer, you’ll get all five parts compiled into one master white paper that you can download or bookmark in your browser for future reference.
