Everlytic | Automate Your Customer Journeys | Man working on workflows on a laptop

Empower Your Team & Boost Conversions on Autopilot with Marketing Automation

Send messages at precise times, with strategic delays, so you can engage with clients (and increase sales) on autopilot. Use marketing automation workflows for intelligent customer journeys.

Marketing automation enables you to send your emails automatically, based on predefined rules, to ensure your message reaches your contacts when you need them to receive it. Automated workflows are the sequence of steps your messaging follows from the start to the end of a process.

Everlytic | Workflow Example | Automation

Personalise the Customer Experience with Marketing Automation

Automated marketing workflows help you maintain a consistent voice throughout the customer lifecycle. Use Everlytic’s workflow builder to create individualised journeys for customers based on the information you have about them in your database. This can include preferences and demographics, or the way they engage with your messages.

Use marketing automation workflows for:

  • Welcome, birthday, or anniversary emails

  • Client or employee onboarding
  • Event RSVP confirmations
  • Auto-response messages
  • Re-engagement campaigns
  • Thought leadership or educational sales
  • And much more…

Intelligently Nurture Your Leads with Automated Workflows

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Keep more leads engaged by responding to and nurturing them automatically based on where they are in the sales cycle, without adding to your team’s workload. With Everlytic, you can do this via:

  • Automated message workflows that are perfectly timed to go out when the prospect needs a nudge or support
  • CRM integrations with Dynamics 365

  • API integrations that enable you to sync your data or even create, delete, and update lists

Reaching out to leads at key moments shows that your business is standing by and ready to assist, increasing meaningful engagement.

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Connect Across Multiple Channels

Connect with contacts on channels best suited for your messages and those you send them to. This enables you to adapt to the journey as and when needed.

Get the Most from eCommerce Shoppers by Using Automation

eCommerce has exploded over the last few years. But, in a thriving market, there’s also more competition. Connect your eCommerce platform to Everlytic to keep your shoppers engaged and returning for more. Use marketing automation workflows for routine or targeted messaging to support the eCommerce journey:

eCommerce Email Automation

Get the Most from eCommerce Shoppers by Using Automation

eCommerce has exploded over the last few years. But, in a thriving market, there’s also more competition. Connect your eCommerce platform to Everlytic to keep your shoppers engaged and returning for more. Use marketing automation workflows for routine or targeted messaging to support the eCommerce journey:

eCommerce Email Automation
  • Integrate with Shopify, WooCommerce, or a custom site
  • Pull products into your emails directly from your online store
  • Automate and send abandoned-cart messages & purchase notifications
  • Get insights on engagement & purchase history for strategic messaging
  • Automate and send content & product suggestions, like tips, top sellers, and latest deals
  • Create a sense of urgency in your emails with customisable countdown timers
  • Stand out in Gmail’s promo tab with inbox preview images, discounts, expiry dates, and promo codes

Why Your Business Should Use Marketing Automation

If you are not yet convinced that marketing automation workflows are the bee’s knees for your business, here are a few more benefits of using them.

Efficiency

Using workflows to automate your emails will increase efficiency and free up time, giving you greater freedom to focus on other aspects of the business.

Monitoring

Email automation workflows reduces the margin for human error, as anyone added to your specific contact list will start receiving communication automatically. The workflows will prompt clients to open their emails, and this way, you can monitor them at each step of the journey.

Continuity

Since a workflow triggers the same sequence for everyone on your specified list, you can be sure everyone receives the same material within the same timeframe.

Engagement

The continuous stream of emails in the sequence will keep your clients engaged and supported at every step.

Scalability

You can constantly refine and build on your email automation workflows to scale up or trim down your journeys

Connect with Customers When it Matters

It’s an instant gratification world, and clients expect a response now. Use marketing automation to engage personally with recipients when it matters so you can improve the customer experience, increase sales, and boost client retention.

More Resources on Marketing Automation and Workflows