Free Keynote by Kath Pay Brought to You by Everlytic:
Email Personalisation:
8 Common (But Rarely Spoken About) Mistakes You May Be Making
… And How You Can Avoid Them
Free Keynote by Kath Pay Brought to You by Everlytic:
Email Personalisation:
8 Common (But Rarely Spoken About) Mistakes You May Be Making
… And How You Can Avoid Them
It’s 2022, and we get it – personalisation is key to a successful email programme. But the question is not “are we personalising?”, but rather “are we doing it right?” Or are we inadvertently, and unknowingly not doing as good a job as we could?
Join Everlytic and Kath Pay, a best-selling author and Email Marketing Thought Leader Award winner, for this keynote where Kath reveals eight ways that many marketers go wrong when they personalise their emails.
Attending this event will equip you with ideas on how to stay one step ahead of your competitors by ensuring you give your customers and subscribers the enhanced customer experience they long to have.
You’ll learn:
How and when to use covert and overt personalisation
How to use copy and tone-of-voice to simulate personalisation
Why having a personalisation strategy is key to success
London
15 June 2022 | 09h00 – 12h30
Park Plaza, Suite 1 – 4
London Waterloo, 6 Hercules Rd,
London, SE1 7DP
RSVP 7 June 2022
Manchester
16 June 2022 | 09h00 – 12h30
The Studio Manchester, Work Room
The Hive, 51 Lever Street
Manchester, M1 1FN
RSVP 8 June 2022
of consumers claim they will only engage with personalised messaging.
of consumers see personalisation as a standard of service.
of customers who abandoned a business relationship did so due to poor personalisation.
of consumers claim they will only engage with personalised messaging.
of consumers see personalisation as a standard of service.
of customers who abandoned a business relationship did so due to poor personalisation.
It’s 2022, and we get it – personalisation is key to a successful email programme. But the question is not “are we personalising?”, but rather “are we doing it right?” Or are we inadvertently, and unknowingly not doing as good a job as we could?
Join Everlytic and Kath Pay, a best-selling author and Email Marketing Thought Leader Award winner, for this keynote where Kath reveals eight ways that many marketers go wrong when they personalise their emails.
Attending this event will equip you with ideas on how to stay one step ahead of your competitors by ensuring you give your customers and subscribers the enhanced customer experience they long to have.
You’ll learn:
How and when to use covert and overt personalisation
How to use copy and tone-of-voice to simulate personalisation
Why having a personalisation strategy is key to success
London
15 June 2022
09h00 – 12h30
Suite 1 – 4,
London Waterloo,
6 Hercules Rd,
London, SE1 7DP
RSVP By 7 June 2022
Manchester
16 June 2022
09h00 – 12h30
Work Room,
The Hive,
51 Lever Street,
Manchester, M1 1FN
RSVP By 8 June 2022
Register
Register
of consumers claim they will only engage with personalised messaging.
of consumers see personalisation as a standard of service.
of customers who abandoned a business relationship did so due to poor personalisation.
Agenda
09h00 – 10h00
Registration, Coffee, Light Breakfast Snacks & Networking
10h00 – 10h30
Everlytic Welcome
10h30 – 11h10
Kath Pay Keynote
11h10 – 11h30
Q&A Session
11h30 – 12h00
Everlytic Closing
12h00 – 12h30
Further Networking Opportunities
09h00 – 10h00
Registration, Coffee, Light Breakfast Snacks & Networking
10h00 – 10h30
Everlytic Welcome
10h30 – 11h10
Kath Pay Keynote
11h10 – 11h30
Q&A Session
11h30 – 12h00
Everlytic Closing
12h00 – 12h30
Further Networking Opportunities
More About Kath Pay
Kath is recognised as one of the UK’s leading email marketers, having trained others in email marketing and personalisation at Econsultancy, the IDM, Digital Doughnut, B2B Marketing, Emarketeers, and Manchester Metropolitan University (among many others).
Her best-selling book, Holistic Email Marketing: A practical philosophy to revolutionise your business and delight your customers, also won the Highly Recommended award for the Sales & Marketing category in the Business Book Awards in 2021. Additionally, Kath won the 2021 Email Marketing Thought Leader of the Year award from the ANA/EEC.
Over 23 Years’ Email Marketing Experience
10 Years on the UK DMA Email Marketing Council
Multi-Time Judge for DMA Awards
Finalist For EEC’s Thought Leader of The Year Award In 2019
Winner Of the EEC’s Thought Leader of The Year Award In 2021
Over 23 Years’ Email Marketing Experience
10 Years on the UK DMA Email Marketing Council
Multi-Time Judge for DMA Awards
Finalist For EEC’s Thought Leader of The Year Award In 2019
Winner Of the EEC’s Thought Leader of The Year Award In 2021
About the Everlytic Platform
About the Everlytic Platform
Everlytic is the bulk communication and automation platform that helps you grow. From day one, it enables you to send out bulk communication and automatically manage your database, then it empowers you, step-by-step, to maximise your messaging and increase sales with personalisation and automation.
Join Everlytic and Kath to uncover the eight ways that you may be going wrong when you personalise your emails – and how to avoid them so you stay ahead of your competitors.
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