Part Three: Assemble Your Content Marketing Strategy

Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business (Part Three)
This is the third part of our five-part white paper series on planning, developing, and executing smart content marketing strategies for your business. In it, you’ll learn:

 

  • How the concept of Google’s Micro-Moments relates to your audience
  • How to map your customer journey
  • How to map your content to the sales funnel
  • How to use the RACE Planning Framework
  • How to create an effective content calendar
  • Why you need to think mobile first
  • How to automate your content strategy with Everlytic

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