Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business (Part Two)
This is the second part of our five-part white paper series on planning, developing, and executing smart content marketing strategies for your business. In it, you’ll learn how to:
- Recognise your content business model
- Find your content purpose and set goals
- Develop your content marketing mission statement
- Understand your audience
- Create client personas
- Use Everlytic when pre-planning your content strategy