Use These Powerful Tips to Boost Your Email Engagement Today
Email is an important part of most retail marketing mixes. That’s because it’s a relatively easy way to reach many customers at once. Almost all retailers know this, and it means they’re often disappointed by low email engagement due to noise and competing content. Standing out from the crowd is a challenge – but there are many reasons for hope.
This guide covers powerful insights for retailers to jumpstart email campaigns. It’s the result of a collaboration with BreadCrumbs Linguistics, and includes:
- Better ways to write subject lines and pre-headers that engage.
- Power words for getting readers to act on CTAs.
- Insights on customer behaviour and what makes them tick.
- Top advice on using visuals to drive email success.
- Effective ways to prompt action with customers – and knowing the right time to do so.
In this year’s report, we analysed email engagement data from 2022 against the data from our
2020 Benchmarks Report. Overall, the metrics show a positive upswing for email marketing, though there are some industries that stand out from the others. Also, with email privacy adjustments becoming a reality, we’re seeing platform rates we’ve never seen before.
We speculate that some of these trends are related to email marketing’s ‘return to normal’ post the pandemic. Others may just be a case of optimising content for the audience. Either way, this report should shed light on where you can improve.
What Will You Learn from This Report?
Proven Insights from the Top Retail Emails in SA
Get powerful tips taken from the top 50 sales-oriented emails sent from Everlytic’s email marketing platform (by retailers) in 2021.
6 Key Areas for Turning Retail Campaigns Around
Learn which key areas you can focus on to boost your email success. No need to reinvent anything.
An Insider’s View on Customer Behaviour Today
Do you know what makes customers take specific journeys before buying from you? Pinpoint the behaviours behind their choices.
More Than Words – Using Visuals for More Impact
Copy is a proven tool for better engagement, but effective visuals can colour in the rest with amazing results.
The Value of “Being Human” in Sales Emails
Customers want the warm handshake behind the send button. Learn how to sound more authentic in email.
Want More from Your Email Campaigns?
Apply these top tips in your email marketing and get better engagement. Start speaking the language of your customers and get far more for your marketing budget. The next step is simple – download our latest guide, read it, and start maximising your retail campaigns today.
