A content marketing strategy isn’t created once. The most agile and effective strategies are constantly refined in line with customer interests, campaign results, and the market. This is something we cover in detail in our marketing guide series Content Marketing Strategy: How to Maximise Your Digital Content to Grow Your Business.
The Content Marketing Lifecycle
In Part One: The Content Marketing Lifecycle we reveal that a standard content marketing cycle should consist of seven important steps that you repeat to some degree for every new campaign. This cycle includes: