Marketing Guides

SMS is highly underestimated. In this guide to effective SMS marketing, we share tips and guidelines to make the most of your text-messaging campaigns.

The fact that a prospect doesn’t buy your product or sign up to your service immediately doesn’t mean that they won’t. You may just need to put in a little more effort to get them over the finish line.

In South Africa, it’s mostly regarding the Protection of Personal Information Act (POPIA), but the rest of the world is focused on the EU’s General Data Protection Regulation (the GDPR).

This guide helps answer common email marketing questions that digital marketers are faced with. Such as increasing open and click-through rates, building brand loyalty, engagement and more.

In this guide, we will look at the differences between the traditional methods of broadcast marketing to the subtler approach of inbound marketing and how to use these methods to attract customers to your brand.

Use this report to measure the effectiveness of your current email marketing campaigns against an established industry benchmark. The insight will inform your strategy and decisions around email marketing campaigns

Find out how South African businesses approach email marketing, and where it could fit into your organisation as well as email marketing campaigns.

Get to grips with email marketing basics, formulate campaigns that meet subscriber needs based on their email activity. Investigate transactional mail and more.

Top tips at your disposal when planning SMS campaigns (segmentation, SMS length, URL shortening, measuring subscriber response). Establish SMS campaign goals and identify scenarios suitable for SMS campaigns.

Benchmark your email campaign performance against email leaders. Find out how to increase your open and click rates for optimal subscriber engagement.

Download this guide to have a bit of a laugh while gaining some insight on how to deal with a grumpy marketer.

Get advice, hints & tips and ideas for successful seasonal marketing. Plan campaigns for the festive season and January to maximise email and SMS marketing around special occasions.

Discover more about the volume and mix of emails people receive every day and how they engage with commercial emails, newsletters and spam. Find out what makes email the ultimate communications tool.

Assess the success of a campaign based on open rates and make adjustments if they are below the benchmark. Measure the effectiveness of email marketing campaigns against an established benchmark.

See five real examples of mailers that achieved an over 10% click-through-rate. Gain insights from Everlytic email experts as they look at what type of emails work best.

See five real examples of mailers that achieved an over 40% open rate. Get critical insights from Everlytic email experts as they weigh in on each successful mailer.

Download this guide to plan a core marketing strategy. Create targeted and relevant content that builds a high integrity database.

Download this report to maintain the quality of your data. Keep accurate records of all processing and ensure the safety and security of your data.

Look at what makes users subscribe, open, and read commercial mails. Gain knowledge of different demographics and age groups and how they specifically deal with issues related to subscribing and unsubscribing.

Understand how subscribers engage with commercial emails, newsletters and spam. How South Africans deal with “unwanted” mail and how they follow through with emails that do interest them.