Boost Engagement & Sales in Less Time with Message Personalisation
Personalised messaging improves the customer experience, increasing sales and retention… but trying to personalise your messages manually is inefficient and expensive. Automate it with Everlytic’s personalisation features.
Customise Messaging with Personalisation Tags
Personalisation tags are little snippets of code that you can pull into your messages to personalise the content. For instance, you can greet recipients by name (the most common use of personalisation tags) or pull in data like account number, loyalty level, points balance, and more. If you have the data, you can pull it into your message with personalisation tags.
In Everlytic, you can use personalisation in any text that the recipient will see, like email subject lines, from names, and the body copy in messages you send via any channel – email, SMS, web push notifications, or even text-to-speech voice broadcasting.
of consumers have picked, recommended, or paid more for a personalised experience.
(Zoominfo)
of consumers will only engage with personalised messaging.
of consumers see personalisation as a standard of service.
Send Relevant Messages with Database Segmentation
Not all recipients want to receive the same content from you. The bigger your database and your business gets the less effective generic messaging becomes. This is where database segmentation is key. By using your recipient data to split your list into smaller groups of people with similar interests, you can create relevant messages for each group.
Everlytic’s database management tools make collecting, managing, and using your data to send relevant messaging super easy.
Customise One Email for Different Audiences Using Dynamic Content
Dynamic content makes database segmentation quicker to implement. It does this by enabling you to create different sections of content for different audiences within the same email, and program which audiences receive which sections based on their data. This saves you time on creating separate messages for each segment of your audience.
Apply dynamic content to:
Customise One Email for Different Audiences Using Dynamic Content
Dynamic content makes database segmentation quicker to implement. It does this by enabling you to create different sections of content for different audiences within the same email, and program which audiences receive which sections based on their data. This saves you time on creating separate messages for each segment of your audience.
Apply dynamic content to:
Take Your Message Personalisation to the Next Level
Pre-Populated Forms
Directing people to a form from your email? Add personalisation to the email button, so the form that they link to is pre-populated with the data you already have on them.
Dynamic Attachments
Personalise your message attachments at scale. Send a single message to all your contacts, and each person can receive their unique attachment.
