It’s vital for us that the content we produce assists and guides you to continuously improve your email and SMS marketing campaigns. In 2023, we created more than 30 blog articles on relevant digital communication topics that you were interested in learning more about.
Based on our analytics results, we’d like to share the top 10 blog posts that resonated the most with our readers last year – we hope you find this recap valuable!
A No-Nonsense Guide to Message Personalisation in Email
Message personalisation has become indispensable to marketers because it prompts recipients to really engage with their emails. In this overview, we discuss core concepts, explore powerful techniques, and lay out a roadmap for effective email personalisation.
5 Bulk Email Marketing Mistakes & How to Avoid Them
Do you get the feeling that your bulk email campaigns could show better returns? If you’re not seeing the results you were expecting, it could be because you’re making mistakes you might not be aware of in your email campaigns. The good news? These mistakes are avoidable.
Master These 7 Bulk Email Types to Improve Subscriber Engagement
The strategic use of different bulk email types can make a huge difference in prompting engagement. Knowing what these types of email are, and how to use them effectively, can be a springboard for digital marketing success.
5 Proven Ways to Improve Deliverability on Your Bulk Emails
Bulk email offers incredible value when used to its full potential. But spam messaging can slow the road to success for those who are using bulk email compliantly. Is there hope? The answer is yes, and here’s 5 steps you can take to improve deliverability in your campaigns.
Discovery Vitality ‘Nails’ it in Everlytic’s ‘You Mailed It’ Email Marketing Awards
They came, they shared their best email campaign and they conquered. Discovery Vitality has taken the crown in Everlytic’s inaugural ‘You Mailed It’ Email Marketing Awards; a unique initiative geared to give South African email marketers a platform to showcase their work.
Why Your Business Needs Transactional Email & SMS
You’re likely familiar with the power of data-compliant bulk email and SMS. But there’s another dimension to digital communication that’s just as crucial, especially when it comes to customer retention and service delivery: transactional email and SMS.
What Leadership Means to Everlytic’s Women Managers
At a time when women leaders are stepping away from their companies at the highest rate in years, Everlytic’s leadership is mostly made up of women. This is especially exciting in the South African tech industry where women hold only 23% of the roles.
Data-Driven Insights for Winning Black Friday E-Commerce Email Campaigns
Good planning is essential to many e-commerce marketers’ Black Friday email campaign strategies, and to help you make the most of this profitable time of year we’re sharing our most recent findings with you in a super convenient infographic.
Unleash the Power of Your Digital Comms with Our New Zapier Integration
Everlytic’s new Zapier integration enables the syncing of customer data from more than five thousand online apps to our platform – helping you achieve an almost infinite number of digital communication goals.
Roadshow Affirms Email Is a Serious Medium with Huge Growth Potential
Email marketing is a go-to for many businesses, but the rise of the slogan, “Email is dead” has caused some to doubt its future. After analysing more than 10-billion emails for our Email Marketing Benchmarks Report, we can affirm email remains a powerful marketing medium.
To an Exciting Year Full of Engaging Content
As 2024 kicks off, we look forward to another year of sharing relevant content that will help you connect authentically with your various audiences through optimising your digital communication. Keep an eye on our social platforms and blog page for the latest Everlytic content coming your way.
