In 2019, we published 40 blog posts, two white papers, one five-part educational series, and two case studies. According to Google Analytics, these were your five favourite Everlytic content pieces of the year:
1. Mirum’s Old-Mutual App-to-Email Case Study
Everlytic and Mirum Agency collaborated on a project for Old Mutual’s Dreams app. This allows Old Mutual to automatically trigger emails personalised according to the users’ answers to the app questionnaire. This sophisticated project required API integration, custom template development, and expert trigger creation. And the results were remarkable.
2. Everlytic’s Email Marketing Benchmarks 2018
Every two years, we do a deep analysis of the billions of emails we send in South Africa, so we can give you real local email marketing benchmarks from which to gauge your own marketing emails.
Last year, as we do in every Benchmarks report, we looked at the South African averages and medians from 2018 for the following email-marketing stats:
- Open rates
- Click-through rates
- Platform rates
- Unsubscribe rates
- Complaint rates
3. Guide to Effective SMS Marketing
SMS technology has been around since the dawn of mobile phones. And even though newer messaging technologies have been developed since, it remains one of the most effective marketing channels available.
In our Guide to Effective SMS Marketing, we teach you:
- Why you need SMS marketing
- What the latest trends are
- What the SMS best practices are
- How to build your database
- How many messages you should send
- When you should send SMSs
- How to write impactful SMSs
- How to use SMS in your business
- And how to analyse your campaign results
It may change your approach to SMS completely… And your business communications will be stronger because of it.
4. Why People Unsubscribe & What to Do About It
You work hard to connect with potential clients using an impactful website, a substantial subscriber list, and regular email content. So, why are you losing subscribers? Here are some of the main reasons why people unsubscribe from your emails (and what you can do about it).
5. Research: The Best Promotional Channels by Age
In April 2019, we ran an online survey with Meraki Research and it uncovered some fascinating results. For this blog post, for instance, we overlaid our respondent’s age groups with the channels that they prefer to receive promotions on.
